Testimonials > Case study: Lexis Nexis
Case study: LexisNexis
When the Greater China contract publishing and conferences team at LexisNexis needed to refresh the media kits it uses to sell advertising space in client magazines, it turned to Human Communications.
As well as updating its media kits, LexisNexis also wanted to create brochures for its custom publishing and conferences businesses, to highlight how it can support different companies in the region.
Human Communications went to work, developing new content for both the brochure and media kits, and suggesting an updated layout to make the materials more engaging for readers. We also helped to manage the project, working closely with LexisNexis’ in-house graphic designer and sales team.
Adam Jordan, Business Director, Custom Publishing and Conferences for Greater China at LexisNexis, says that with limited resources in-house, working with an external partner provided exactly the right level of support.
“We needed to complete this work quickly to develop materials our sales team could use in meetings with potential customers,” says Jordan, “but we didn’t have the capacity for the project internally. Human Communications was able to fill that gap for us, and we now have fresh sales materials that we can share with potential clients. We’re very happy with the results.”
To find out how we can help to make your communications more effective, please contact us now.